Build Tomorrow, Today
TUQO
TUQO — The Platform for events, entertainment, and creator commerce built in Africa for the world.
TUQO - The Platform
TUQO is a next-generation events, entertainment, and creator-commerce platform built in Africa, for Africa, with the ambition to scale globally. It is not just a ticketing site - it is the infrastructure that powers events, communities, experiences, and cultural ecosystems.
Think of it as Eventbrite + Shopify with the financial backbone of Stripe, optimized for the African events economy and built for youth culture, creators, nightlife, festivals, communities, and entertainment businesses.
Ticketing Platform
Create events, sell tickets, and check in guests with mobile-first tools.
Event Commerce
Merch, add-ons, tables, packages, and partner products built in.
Financial Layer
Deep M-Pesa and card rails for instant payouts and clear visibility.
Creator OS
Promoter tools, affiliates, and operating workflows for organizers.
Data Economy
Insights that power smarter pricing, better demand forecasting, and growth.
The Core Idea
Why TUQO Exists +
- Delayed payouts
- Unreliable tools
- Poor customer support
- Platforms that ignore local systems
- No promoter tracking
- Limited financial visibility
- No ecosystem for creators to monetize beyond tickets
- Foreign tools not adapted to M-Pesa and local realities
TUQO exists to fix everything those platforms got wrong.
The Name +
The name comes from "Tuko" - meaning We are / We are present / We are here. TUQO represents presence, connection, energy, the moment, the culture, and the experience.
The Answer +
"Where are we?" - We are HERE. We are LIVE. TUQO.
What TUQO Does (Today + Roadmap)
1) Event Ticketing + Payments +
- Create events and ticket tiers (early bird, VIP, group, comps).
- Sell tickets online and track sales in real time.
- Receive instant payouts via M-Pesa B2C or banking rails.
- Scan tickets at the gate with a mobile check-in app.
- Customers discover events, buy in seconds, and get mobile wallet or email tickets.
Payments integrate with M-Pesa, card rails, mobile money networks, and alternative wallets. The goal is instant cashflow, reliability, and transparency.
2) Organizer Commerce (Beyond Tickets) +
- Sell merchandise, add-ons, drinks, tables, booths, bundles, and partner products.
- Get a TUQO storefront with customizable branded pages.
- Use links for marketing and promo code tracking.
Future expansion includes TUQO.Shop, creator storefronts, fan communities, and exclusive drops.
3) Affiliate + Promoter Engine +
- Individual promoter links and sales tracking.
- Automatic commissions and transparent reporting.
- Accountability and gamified marketing for organizers.
Promoters can prove their value, scale earnings, and build influence.
4) Data + Insights Platform +
- Heat maps of demand and repeat attendee behavior.
- Pricing performance and drop-off rates.
- Promoter performance metrics and audience segmentation.
Organizers move from guessing to informed strategy. Brands and sponsors gain ROI transparency and campaign intelligence.
5) Financial Layer - TUQO Capital (Future) +
- Short-term working capital and production loans.
- Marketing advance funding and vendor deposits.
- Staggered repayment from ticket revenue.
Inspired by Shopify Capital and Stripe Capital, TUQO becomes a growth partner - not just a tool.
Experience + Brand Positioning
Built Around Culture
TUQO is built for culture, music, nightlife, festivals, youth, cities, energy, and motion. It is alive, emotional, community-centered, and ambitious.
Taglines
- WE ARE LIVE
- WE ARE ON
- WE ARE HERE
- TUQO? - WE ARE THERE
- Where the moment happens
Why TUQO Is Different
Other platforms focus on tickets, transactions, and admin tools. TUQO focuses on ecosystem, culture, relationships, revenue enablement, and monetization scalability - grounded in the realities of emerging markets.
Who TUQO Empowers
- Event organizers
- Creators and promoters
- DJs and musicians
- Cultural entrepreneurs
- Communities and students
- Brands and sponsors
- Fans
Core Value Message
TUQO empowers people to create, attend, fund, and grow amazing experiences - and builds the economic infrastructure that supports the culture behind them.
The Vision (10-15 Years)
Operating System for Entertainment +
- Events, nightlife, culture, creators, festivals, sports, conferences, pop-ups, and social experiences.
- Ticketing infrastructure licensing and white-label systems.
- Financial rails and cross-border payments.
- Venue management systems and artist touring tools.
- City-level cultural analytics and sponsorship intelligence.
The End Game +
TUQO becomes to entertainment what Visa is to payments - invisible but everywhere.